Are you Generating Enough Leads?

Being a Z57 client, you know the importance of having a website for your real estate business. And that's great having a website that looks good and provides a wealth of resources to potential home buyers and sellers. But there is one thing that is critical to your success. Having lead generation on your website. And by lead generation, I mean having a contact form on as many pages on your website as possible, where potential clients give their details to find out more from you or search for a home.

Have you recently wrote a really useful article for your website? Proud of it and seeing many visits to it on your website? You are making a huge mistake if you aren't putting a lead generation form at the end of the article, with a good reason for them to contact you (for example, 'looking for more advice? Contact me using the form below').

If you don't put a lead generation form at the end of your articles, the potential home buyer or seller will read this and love it, but will likely leave your website and talk to another Realtor about it who is already in better contact with them.

Better yet, offer a promotion with lead capture on it, like these examples below.

- Offer the chance to win a $25 gift certificate to a great local restaurant or free groceries if they provide their information.

- Or offer a free $5 Starbucks card if the prospect signs up to receive home listings updates via email.

If the visitor leaves your website without providing their information, then you have missed a huge opportunity because they may never come back to your website. Once you have their lead details, you can send them drip emails until they are ready to buy or sell, or send one-off communications or featured houses. That way you increase the chance of them returning to your website and eventually generating a sale from them.

Take a look at your website right now. See how many lead generation forms are on your website. Then put yourselves in the shoes of a prospect visiting your website - are you providing them enough opportunity to give their lead information? And you will be pleased to know that it's pretty simple to add lead capture to any page. Simply ask your Account Manager to help you do this.

If you improve the number of opportunities to generate leads on your website, then you will generate more leads. And thus more sales. Simple as that. And lead generation really should be the ultimate goal of your website. Otherwise you are just another one of those 'thanks for your information, but I already have a Realtor that I am going to use' type websites.