Social Networking

Social media platforms have taken over the internet. There are more than 20 platforms available now that help not only large businesses, like Century21 or Re/Max, but small ones, like single agent businesses, to promote their brands on the online. Let’s start by saying that just because there are multiple social media platforms, this doesn’t mean that your real estate business needs to be on every single one of them. It is important to keep your target audience in mind and figure out which platforms work best for your business. Whether your audience is on Facebook, Twitter, Google+, LinkedIn, Instagram, Tumblr, YouTube, Pinterest, Snapchat, WhatsApp, Vine, or any of the other platforms, the social media dos and don’ts remain the same.

Here are 6 practices all real estate agents should avoid doing on social media:

Skipping the plan (SMART goals)

It is imperative that you have a social media plan for your real estate business. It might seem silly at times, but use SMART goals:

- specific

- measurable

- achievable

- realistic

- time-bound

If you don’t have a plan, or goals, your social media platforms are not going to help your business.

Being dishonest

Real estate is largely a referral based business which means that honesty is ALWAYS the best policy. If you are dishonest with your social media fans, you won’t be building their trust and therefore your business is going to suffer. Social media is not just about popularity. If you have to fib or mislead people to gain followers, then they probably aren’t worth it in the long run. Remember, quality is more important than quantity.

Spam – over promoting yourself and your business

Spam is no longer only a term that we relate to unwanted or annoying emails. Social media spamming is sending unsolicited sales pitches via direct message, or on individual profiles. It also includes posting too many personal details about your everyday life, i.e. you’re eating cereal now or you’re going to the dentist. If you are doing this to anyone, please stop – immediately.

Being inappropriate

You are a business professional and your social media pages should reflect you in a professional and appropriate way at all times. Of course you can be a fun and personal too. However, you should never have vulgar, obnoxious or confrontational posts. As an agent, you are in a very competitive business, but under no circumstance should you bad mouth a competitor or vent about your personal life. The same should be said for any employees that are associated with your business. Keep it classy and appropriate at all times.

Liking your own posts

Everyone knows you like your own post… you wrote it. There is no need to like your own post. Have your employees, coworkers, family or friends like your post if you think it will help your followers interact with your posts.

Ignoring/neglecting your fans/followers

The purpose of social media is to engage with current clients and prospective clients. If you aren’t actively engaging with your fans or followers, then your social media pages aren’t helping your business. Signing up for a Facebook page won’t bring you business – you have to work for it!


There are many ways to use social media, but the best practices are the same. If you are able to avoid these activities on your social media accounts, you will be able to create an ever-growing following that wants to engage with you.

See how Z57 can help you turn your Facebook Fans into leads!

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