Top 10 Ways to Distribute Your Business Card

Copyright © 1996-2003 RealEstateCoach.com

If a website is your key to success…. then how do you promote that website?

One great way is with your business cards. Your cards (and all your print materials, for that matter) should feature your website address. When you hand out your cards, be sure to tell people: “Check out my website. The address is right here.” Depending on their interests, you might also add, “My site has a terrific list of local restaurants” or “I’ve got ratings for all the schools in the area.” You get the idea.

Now, for some clever new ways to distribute those all-important cards:

  1. Staple your business card to the information sheet on a listing you will be showing. Invite neighbors to the open house by handing them your information sheet when you door-knock.
  2. Staple your business card to a package of "forget me not" flower seeds. Hand them out around Mother's Day or Fourth of July as part of your door-knocking or open house activities.
  3. When someone provides you with excellent service, ask them for their card. Send them a handwritten thank-you note for their service with your card attached.
  4. Make a batch of cookies and insert a popsicle stick into each cookie. Wrap the cookie and attach your card to the ribbon you use to tie the cookie.
  5. Send handwritten thank-you notes with your card attached to all people who attend your open house.
  6. Staple your card to a "buyer's guide" that has a list of this week's new listings. Distribute the guide at your open house or when you door-knock around one of your listings.
  7. Distribute your cards to local businesses. Leave a stack of cards for the business owner to distribute. In exchange, if the business offers discounts or coupons for your potential clients, offer to distribute their discounts/coupons at your open houses. Obtain the discount information or coupons and staple your card to them. Distribute the discounts/coupons as part of your regular prospecting and open house activities.
  8. Use a ribbon to tie your card to a See's candy sucker or other kind of lollipop. Give to parents and children at your open house.
  9. Have mini-coloring books to give any clients with children who attend your open house or drop by your office. Staple your card to the book.
  10. Make sure your business card is included in every piece of correspondence you send.

Points of Interest:

  • Z-Mailer Newsletter Tool
  • April 2005 Z-News newsletter
  • View Past Newsletters