How does an online prospect differ from someone who responds to a bench advertisement or walks into your front door? Are they younger or older? How long do they look before buying? How many homes can you expect them to visit? Is that really a "bad lead"? Z57 REALTOR® Resource Chris Abad discusses what you need to know to be able to effectively service this unique demographic.
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When it comes to establishing an online identity, consistency is key. Just like the NikeTM swoosh is always in the same direction and instantly invokes the "Just Do It"TM slogan into one's head, applying your name, logo, and tagline in the same consistent manner, always can be key in invoking the images of quality service in your clients and prospects.
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Where are online leads coming from and who's getting them? What are the most successful practices and what are the industry trends. When it comes to generating Internet leads, you can't know too much. Bernice shares her expertise on how the real estate profession is faring in the grab for online leads.
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Got discount agencies stealing away your prospects with the lure of low cost services? While some people will always prefer pinching pennies to paying full cost, most people still value good service. With a decision as life changing as buying or selling a home, keep the faith that you are still needed. Bernice Ross gives advice on how to keep this fact in the minds of your prospects as well.
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Patrick Simm
PatrickSimm.com
Florida-based Patrick's Realty tagline reads, "Make It Happen!" and he lives by this motto.
Find out how!
ex cel lence n. 1. A special feature or quality that confers superiority: beauty, distinction, merit, perfection, virtue.
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