In This Issue
May 2004

Are You A Step Behind or A Step Ahead?


Mirror, Match, Negotiate


In Debt We Trust
John's online revenue went from near $0 to $2 million in just seven months. Find out how!
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Z57 Personal Marketing Consultants speak with hundreds of REALTORS™ every day. Over time, many questions become familiar to them. Recently, Z57 consultants compiled a listing of some of the most frequently asked marketing questions they've received this year. They share them here with you. Learn More

  Are You A Step Behind or A Step Ahead?
Some say that imitation is the sincerest form of flattery. Ever launch an innovative ad campaign only to see a suspiciously similar ad featuring a competitor one month later? You can't keep those looking for good ideas from stealing yours, but you can always stay ahead of them, forcing them to keep up! Here's some ideas for how to stay the one being imitated. Learn More

  Mirror, Match, Negotiate
Real estate is a service orientated profession requiring daily interaction with the general public. When negotiating with difficult buyers and sellers, there are many techniques available to help keep the conversation civil. Real Estate Coach(tm) Bernice Ross discusses the "Mirror, Match" strategy to deal with your defensive, rude, or just plain shady clients quickly and painlessly. Learn More

  In Debt We Trust
American's perceptions surrounding debt are changing. Saving less and spending more is becoming the norm. This increasingly lax attitude towards taking on ever expanding consumer debt is reflected in everything from credit-card spending habits, bankruptcy rates, and even extends to home ownership. The boom in housing has been largely credited to low interest rates, but your client's "debt versus risk" perceptions also effect your sales.
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