In This Issue
March 2004

Yahoo vs. Google Showdown

Top 10 Strategies for First-Time Buyer Syndrome

Generate Valid Open House Leads
Phil needed to stand out amidst a saturated marketplace. Z57 showed him how.
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  Yahoo vs. Google Showdown
The once friendly partnership between Google and Yahoo is gearing up for a bitter divorce, once again reminding us that the one constant in search engine marketing is change. Here's a summary of what was, what's happening, and how it affects your search engine marketing efforts.
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  Top 10 Strategies for First-Time Buyer Syndrome
Fist time home buyers offer a unique set of challenges to real estate professionals. Many fail to pre-qualify, are unaware of closing costs, naive about the offer process, and bring with them a whole host of anxieties. Real Estate Coach Bernice Ross demonstrates how modifying your approach can help reduce frustrations for both yourself and your clients.
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   Generate Valid Open House Leads
Imagine you have just presented the most successful open house of your career. Swarms of interested buyers pour through the door. You almost run out of business cards. Your contact sheet is overflowing. Then you get back to the office and find that 50% of your leads are duds. Did they come for the coffee? Never fear, there are some simple strategies available to help you reduce false leads.
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