In This Issue
October 2003

Decrease Attrition & Increase Income


Farming Email's Proves to be Cash Crop


Capitalize on Your Broker's Marketing and Branding Efforts


Build Your Business on the Best
Once upon a time, there was an unhappy realtor named Wendy who was most disappointed with her website. Could Z57 take her away to Never-Never Land?
Find out here!



The Real Estate Coach Total Success Real Estate Program

This complete package includes all the training, forms, letters, and scripts you will need to succeed today. Click here.

 
   Decrease Attrition & Increase Income
While most business plans focus on creating new customers and working with referrals, virtually no one addresses how to reduce one of the most expensive costs in the real estate business—attrition of past customers and clients.
Click here.


  Farming Email's Proves to be Cash Crop
For over 50 years one of the most common ways to build a client base in the real estate industry is to create a geographical farm. Like the farmer who must buy the seed, plant the seed, nourish the crop, and provided all goes well, perhaps make a profit after spending lots of time and money, creating a geographical farm is both costly and labor intensive. As a rule of thumb, it generally takes 18-36 months to become established in a given area and that's provided you can overcome the competition from other agents. Learn More.


  Capitalize on Your Broker's Marketing and Branding
To achieve the greatest results from your marketing efforts, you must fully utilize your company's branding as well as creating your own brand separate and distinct from that of your company. To evaluate how your company's branding is either helping or hindering your marketing efforts, consider each of the following...
Read Full Story.


  Build Your Business on the Best
Whether you need an assistant, bookkeeper, technology resource, marketing tips, or just a good laugh, the web can help you find almost anything you want if you just know where to look. Each of us has our own favorite web sites we like to surf—the list below is certainly not complete, but does contain some excellent resources to help you succeed in creating your personal "best."
Learn More
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