Z57 Inc. Announces InstaCompare Web-based Tool for Real Estate Industry

Home buying and selling prospects can now compare apples to apples with immediate access to home sale prices.

SAN DIEGO, November 17, 2005 -- San Diego-based real estate Internet marketing company, Z57 Inc., announced today the addition of InstaCompare to their comprehensive web-based lead generation tools for REALTORS®. InstaCompare is part of a lead generation series of web-based solutions by Z57. In its efforts to continue to provide accurate, timely and comprehensive content for real estate websites, Z57 is offering this new tool to REALTORS® nationwide. With the InstaCompare feature on their website, real estate professionals provide prospective homebuyers with valuable recent home sale comparative data. Since over 70% of "home browsing, selling or shopping" begins on the Internet, it is an ideal time to capture valuable lead information.

"Market conditions remain strong. Media stats on real estate trends continue to tempt homeowners to research property values, sale prices and dates online. We believe our real estate clients benefit by offering this useful gauge of local market conditions as well as community home values," states Z57 Executive Vice President, Tim Johnson. "InstaCompare helps REALTORS® build a long-term relationship with people who may just be thinking about buying and/or selling. It's a non-intrusive way to serve as their guide through the home buying process," adds Johnson.

With InstaCompare over 11 million transactions in more than 750 counties across 43 states can be accessed using a simple search interface. Visitors input a street address, town and/or zip code and get the following information:

• Complete address of recent nearby home sales
• Distance of recent sales from subject property
• Sale date and price
• Property specs - beds, baths, square feet, year built (where available)

About Z57 Inc.

Z57 Inc. is a real estate Internet marketing company based in San Diego, California. Founded in 1998 the company employs over 220 individuals and specializes in complete eMarketing campaign management, website creation and lead generation. With national full-service Internet marketing services, Z57 is your trusted partner for success in today's online marketplace. The San Diego Business Journal ranked Z57 number #20 in its 2005 List of Top 100 Fastest Growing Privately Held Companies in San Diego. Z57 is a member of the Better Business Bureau Online. For more information call (800) 899-8148 or visit www.Z57.com.