REALTORS� TAKE CHARGE OF THEIR WEBSITES

Z57 Announces Two New Website Solutions Specifically Designed for REALTORS� Agent Excellence^TM and Broker Excellence^TM

SAN DIEGO, October 18, 2004 -- San Diego-based real estate Internet marketing company, Z57 Inc., announced today the launch of two next generation real estate Internet marketing solutions, Agent Excellence and Broker Excellence. Both Web-based services are specifically designed for real estate industry professionals, their buyers / sellers and affiliates. With Agent Excellence a REALTOR� has the ability to have a personalized, high performance, all-inclusive, lead-generating website at an affordable cost. Boasting easy-to-manage features, REALTORS� now have a comprehensive, yet flexible, website solution. The Broker Excellence product utilizes all of the Agent Excellence benefits while also including the tools to manage multiple listings while professionally promoting Broker's agents and offices.

The new Agent Excellence and Broker Excellence Website Services:

• Support complete personalization, flexibility and control. With over 120 themes / 216 interchangeable custom colors and the ability to customize every aspect of the website to convey branding and marketing messages.
• Incorporate an easy, convenient Marketing Control Center (MCC) to track real time website statistics, update content, gather leads and respond with automated full color email campaigns.
• Maximize search engine exposure for visibility in Internet search engine queries.
• Optimize visitor-to-lead conversion. Based on years of analyzed website traffic patterns, the Excellence series increases conversion rates while providing the statistics and tools to customize incentives for specific demographics.
• Provide a regional personal marketing consultant to assist in the creation and execution of a personalized Internet marketing plan.

According to the National Association of REALTORS� seven out of 10 buyers use the Web as a tool to search for a home. Agent Excellence and Broker Excellence are direct results of Z57's customer-focused philosophy. Executive Vice President, Tim Johnson states, "Engaging our clients to enhance the services and products we provide them is core to our development process. Flexibility, ease of use and a regionally focused marketing consultant comprise their recipe for success. Agent Excellence and Broker Excellence provide REALTORS� with a revenue generating Internet marketing machine."

About Z57 Inc.

Z57 Inc. is a real estate Internet marketing company based in San Diego serving thousands of real estate agents nationwide and employing 140 people. Founded in 1998, the company specializes in complete campaign management, websites, search engine lead generation, direct marketing and email marketing. The pairing of clients with Personal Marketing Consultants allows Z57 to address the objectives of each real estate professional individually, ensuring that the solutions provided can be measured against quantifiable goals. Z57 has two locations: 8445 Camino Santa Fe in San Diego and 2443 Impala Drive, Suite B in Carlsbad. Over the last three years the San Diego Business Journal ranked Z57 number one in their Book of Lists in the category of Web development and design firms. The San Diego Business Journal also recognized Z57 as one of San Diego's "100 Fastest-growing Privately Held Companies." Z57 is a member of the Better Business Bureau Online. For more information call (800) 899-8148 or visit www.Z57.com.