Z57 Executive Vice President Addresses Real Estate Industry Leaders at the RISMedia 16th Annual Leadership Conference

Tim Johnson led an interactive panel titled "Streamlining Online Marketing: Creating and Capturing an Internet Presence" at the RISMedia 16th Annual Leadership Conference in New York City

SAN DIEGO October 5, 2005 -- San Diego-based real estate Internet marketing company, Z57 Inc., announced today that Executive Vice President, Tim Johnson, facilitated a panel discussion titled "Streamlining Online Marketing: Creating and Capturing an Internet Presence" at the RISMedia 16th Annual Leadership Conference, September 29 at the Roosevelt Hotel in New York City. Johnson played an integral role in the in-depth discussion regarding the future of Internet marketing in the real estate industry.

Today's Web-savvy consumers are flocking to the Internet to begin their home search. Agents and brokers learned crucial fundamentals enabling them to attract homebuyers and sellers to their websites. They came away with methods to ensure they are equipped to successfully convert, develop, and retain Web visitors as clients. From online marketing basics to advanced lead generation and automated email techniques, attendees realized the key importance of optimizing their Internet expenditures.

Tim Johnson is a respected industry leader with over 20 year's experience in all aspects of strategic development and product marketing. He has spoken at numerous national industry events and seminars, including Inman, Broker Agent News, RISMedia and national associations. Johnson spearheads Z57's product and client development departments, servicing over 15,000 real estate professionals who rely on Z57's innovative lead generation and campaign management services.

"Most real estate agent websites are not equipped to cater to tech-savvy visitors. Many don't even incorporate simple personalized lead generation forms. If agents don't develop relationships and stay in contact with prospects and clients via the Internet, these homebuyers and sellers are only a click away from the agent's competitors," explains Johnson. "Additionally, we help brokers understand and achieve success through Internet marketing coaching."

About Z57 Inc.

Z57 Inc. is a real estate Internet marketing company based in San Diego, California. Founded in 1998 the company employs over 220 individuals and specializes in complete eMarketing campaign management, website creation and lead generation. With national full-service Internet marketing services, Z57 is your trusted partner for success in today's online marketplace. The San Diego Business Journal ranked Z57 number #20 in its 2005 List of Top 100 Fastest Growing Privately Held Companies in San Diego. Z57 is a member of the Better Business Bureau Online. For more information call (800) 899-8148 or visit www.Z57.com.