| |
Real
Estate Industry :: Offline
Marketing Articles
This section explains, with detailed examples, how you
can integrate your web address into your current advertising
and marketing to drive more business through your web
site. The first thing to do is to put your web address
anywhere you have your name or phone number, as it is
just another medium in which people can contact you and
learn about your business.
The first thing to understand are the three basic uses
of your real estate website:
1. To get listings - Present your site as part
of your marketing plan
during listing presentations
2. To generate leads - through your marketing efforts
3. As a customer service resource - to save yourself
and your clients
time, money, and effort
Obviously, you may already have a number of mailers, business
cards, etc., without your web address and you don't want
to buy new ones. A simple solution is to get stamps, stickers,
or labels, with your web address on it until you order
new ones. These can have the added advantage of being
colorful and sticking out as well. Here are some common
places you can advertise your web address:
Just
like your phone number, people need easy access to your
web address. More...
Do not discount word-of-mouth, as referral business is
one of the best and easiest ways for you to gain new clients.
It's much easier to remember a web address than 7-10 digits of a phone number.
More...
Not everyone who would use your site is looking for your
web address, and if people do not know that you have a
web site, how are they going to get there? More...
They may have no idea what your web site has to offer.
More...
|
|
|
|
