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The last step, after making the web address noticeable, is to give people a reason to visit your site. They may have no idea what your web site has to offer. The number and type of reasons depends on how much room you have as well as your target audience. With a lot of room, use bullet points to organize your services and make it easy to read. Bullet points are less intimidating than a paragraph to the average reader. With little room, a one-line power phrase will do. Also, you need to know what kind of people a particular advertisement will be reaching and gear your site's features toward that audience. For bullet-pointed advertisements more geared towards advertising your web site, try a postcard or newsletter something like this:

Usually you are not just advertising your site, and only have one-line to plug it. One of the keys here is knowing your target market that the advertising is reaching. If it is just reaching a general market like a mailer or flyer, just make it general. Simply plug the main features of the site and mix in the specific features that your target market will be looking for.

Obviously, everyone's site evolves into something different and everyone has different angles and business goals. So use this info and mold it to your current advertising and marketing, your personality, and your web site. Please contact us with any questions on these topics or for a more detailed look at your particular business' marketing.