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The
next step beyond just giving out and writing down your
web address everywhere is making it more noticeable. After
all, not everyone who would use your site is looking for
your web address, and if people do not know that you have
a web site, how are they going to get there? Here are
some helpful hints in making your web address more noticeable:
Your web address is
not case sensitive and doing this makes
your web address more
readable and, therefore, more
memorable.
Examine the difference
-
www.MyProductsAndServices.com
www.myproductsandservices.com
Also, if you have
something other than .com, you may want to
capitalize that.
(i.e. www.MyBusiness.NET
or www.MyBusiness.ORG)
... if you can. Look
at how much the colored headers on this
page stick out from
the white text. When you don't have color
in an add, bold the
web address, make it larger, shadow or
make a graphic image.
... if possible.
People read left to right and top to bottom, so
anytime you can do
this, your web address becomes more
noticeable (especially
when many people don't read the whole
advertisement for
things like letterhead, fax coversheets, mailers,
flyers, etc.).
Hand out business
cards and point to web address
Tell them to write
it down and give them a reason to visit it...
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