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Insurance
Industry :: Online Marketing Articles
Online
Marketing has to do with advertising your web address
on other web sites.
This is usually in the form of a simple hyperlink, but
can be made as elaborate as an animated banner flashing
your web address and specials you are offering. The key
is to find the sites relevant to your business that gets
the most qualified traffic. This could be a directory,
an on-line newspaper, the Chamber of Commerce, local information
sites, a local business associate's site, and so forth.
One of the best things about adding your web address to
other sites is that it can be free.
Many search engine placement companies throw out stats
that 80-90% of all traffic on the Internet comes from
search engines, but the fine print to understand here
is that while traffic may come from a search engine, people
often reach the sites they are looking for from a link
on another site. For example, let's say someone is researching
an area they are relocating to and they see a link for
local businesses and insurance agents. They know that
they need a new insurance agent when they move, so they
click on the link, go to your site, and contact you. The
idea here is that you don't need any search engine placement
to get traffic from them - it is sufficient to be listed
on the directories that are popular on the search engines.
This
method is referral-based business with businesses you
share a clientele with and is often called reciprocal
linking. More...
These consist of local sites about your city, region,
county or even state. More...
The basic idea here is to find directory sites related
to your business that will list local business owners'
web addresses. More...
• What
is a Search Engine? More...
• Don't
Depend on Search Engines More...
• How Do
Search Engines Search and Rank Sites More...
• The Top
Search Engines More...
• Advertising
on Search Engines More...
• Search
Engine Ratings: Which are the most popular? More...
• Advanced
Search Engine Optimization More...
• How
to Register in the Top Search Engines More...
• How to
Learn More and Do Your Own Research More...
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