This section provides detailed marketing strategies for
the rapidly growing number of insurance agents using the
Internet to better their business. If you are among those
agents who are currently being restricted against advertising
your web address with your company logo, click
here for specific suggestions.
Always keep in mind the two general purposes for marketing
your site:
1. Lead Generation - Generate new business through
your
marketing efforts.
2. A Resource - Offer better service to your clients/prospects
to save
time, money and retain repeat
business through superior service.
As with any business with a new web site, the first step
of using your web site to its fullest potential is to
integrate your web address into all of your current advertising
and marketing. Here are some of the many advertising techniques
used by insurance agents that you can easily incorporate
your web address into, so that you will be one step closer
to Internet success!
Just
like your phone number, people need easy access to your
web address. More...
Do not discount word-of-mouth, as referral business is
one of the best and easiest ways for you to gain new clients.
More...
Not everyone who would use your site is looking for your
web address, and if people do not know that you have a
web site, how are they going to get there? More...
They may have no idea what your web site has to offer just by seeing your
web address.
More...
