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Insurance
Industry :: Offline
Marketing Articles >
This section provides detailed marketing strategies for
agents who are currently being restricted against advertising
your web address with your company logo. Make sure you
have contacted your DM to get the final ruling on this
in your area before assuming that you can not advertise
your web address with your company logo.
Also, don't forget to read the last two sections on the
offline marketing section on making
your domain stick out, and giving people reasons to visit
your site. Here are some of the main ways to advertise
your web address without your company logo:
Someone is calling you with a question and you're not
available - what better time is there to send them to
your web site? Use something like this, "Hello . . . While
I can't be around 24 hours a day, my web site is at www.Mywebsite.com
for X, Y, and Z."
Your current clients already now what company you work
for so the logo is not as important when mailing to your
current clients. Send them a mailer that announces your
new web site and bullet-point some reasons for them to
go there. Make sure to ask them for feedback to help with
future ideas for your site, as well as to ensure they
go there and can refer it to others. You can even offer
an incentive by saying that you will hold a raffle for
all those that give feedback to win a dinner for two -
or tickets to a sporting event.
...or anywhere in the bulk of an email are excellent places
to put your web address. You are not only targeting people
with an Internet connection, but these people are on the
computer when they receive your email and simply have
to click on your address to go directly to your site.
If you cannot program an email signature, simply integrate
it into your e-mail or write it at the bottom of e-mails
after your name and/or phone number.
Send them to your web site for a specific reason. Say
something like, "I know you have a lot of general questions
about _________, so next time you have a question, you
can find the answers whenever you want by going to my
web site at www.MyWebsite.com where you will find plenty
of information on ___________. Also, ask them to look
at your site and give you some feedback. For one, they
are the best people to tell you what direction to take
your site in and what the next changes should be. Secondly,
if they give you feedback, you know they have been to
your site, understand what services it offers, and can
refer it to friends - your clients will remember your
web address long before they'll remember a 10-digit phone
number! You can even send a mailer to past clients asking
for feedback and do a lottery for all the people that
give you feedback and send them tickets for two to some
type of event like a baseball game or theatrical event.
Get your lead and answer questions as you normally would,
but send them to your web site for the same reason/question
that they called about.
Don't forget to tell co-workers, and any agents you come
in contact with. They may use it (which is excellent advertising)
or have helpful hints.
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