What is it?
Facebook Graph Search was launched on January 15th, 2013.  From a social perspective, graph search is designed to help you connect with people in your circle based on common interests. You can search for something broad like “friends who like yoga” or you can be more specific and try something like “photos my friends took at Disneyland.” In addition to bringing you new ways to connect with friends and acquaintances,  graph search also gives businesses a huge advantage on Facebook. Users can search for things like “restaurants my friends like” or “Realtors in San Diego”.  Once search results pop up, users have the opportunity to refine the results based on different filters.

January:

• Z57 unveils the new Z57.com

February:

• Z57 employees volunteer at the San Diego Food Bank

March:

• Z57 celebrates the 1 Year Anniversary of Z57 Academy
• Z57 announces Amy Williams as our 2000^th ZPro Graduate

April:

• Z57 adds improved listings management, free QR Code generator, new help video tutorials, and more to our website product!
  
• Z57 adds professional, custom Facebook Timeline Business Page solutions to our product offering

May:

• Z57 client wins our Spring Into Action contest and receives a free month of Z57 website hosting!

June:

• Z57 launches the Z57Go mobile app

July:

• Z57 employees take a break from the heat with a visit from the ice cream truck!

August:

• Z57 launches Z57 Academy Campus – our on-demand online learning center

September:

• Z57 introduces PropertyPulse – a revolutionary social media manager for REALTORS®

October:

• Z57 business page reaches 2000 fans on Facebook

November:

• Z57 releases Z57Go mobile app for Android

December:

• Z57 combines forces with Constellation Software, Inc.

Z57 is dedicated to making strategic business decisions to support long-term success of our clients. Our new partnership with Constellation Software Incorporated will allow us to  continue to evolve and offer new cutting edge tools and services. If you’d like more information on the acquisition, you can view the press release here.

 
Ryan Whitlock

To stay up to date on news, contests and more from Z57, be sure to visit our page and select “Get Notifications”!

At Z57, it’s our goal to always keep you updated on all things that affect your internet and social media marketing. Over this past weekend, Facebook gave their photo section a major overhaul. This blog entry will give you a look at what’s changed with your Facebook photos and will teach you how to use these updates to your advantage!

1. New Look:
The new layout includes a more modern, visually pleasing look with larger photos and more customization options.

2. Highlight Your Favorites:
Now you can highlight and showcase your favorite photos with just the click of your mouse. Have a hot listing? Be sure to highlight the photo on your photos tab to give it the best possible exposure!

3. Quick-Edit Option:
Easily edit location and date details on your photo from the gallery view. This will save you time in adding details to photos from community events and more!

4. Like & Comment:
Your fans can now “Like” or comment on your photo without having to click to view the photo as a pop-up. Drive more engagement with this great new feature!

5. Organize like never before:
Build out your business timeline by adding accurate dates to your existing photos.  Editing the date on your photo will move it to the appropriate spot in your photo list so you have a comprehensive visual timeline of your business!

Facebook did a nice job with this round of changes and the enhancements seen above will make your Facebook business page even more visual and engaging. Be sure to take advantage of these new tools on your Facebook business page!

As always, if you have questions, feel free to contact us!
Live chat at www.Z57.com
By phone at 800.899.8148 Option 5
By email at customerservice@Z57.com 

The Z57 Academy campus is designed to provide Academy students with additional resources and learning materials to help you stay motivated along your path to success. All content is presented in bite-sized portions and is available for you to access it anytime, anywhere. You can even take a class at 2am with your laptop on the couch as you lounge in your pajamas!

For those of you early on in the Academy, the campus content is designed to give you an overview of the next course you’ll be taking during your next appointment with your ZPro. For those of you who have graduated, this is a great opportunity for you to revisit the topics you covered in Academy and refresh and re-motivate yourself!

Accessing the Z57 Academy Campus:
You’ll notice a new tab within your Marketing Control Center titled “Academy”. Simply click on that tab to view your Z57 Academy Dashboard.
Your dashboard provides you with a list of all the courses you have access to. If you are currently taking courses in the Z57 Academy 100 series,  this list will be restricted based on where you are at in your coursework. If you have already graduated, you should have access to all six courses listed below. To visit the Campus, click on the green “Go to Campus” button at the top of the dashboard. From there, you’ll be able to select the content that you’d like to view.

Academy Campus Course Overview:
In addition to adding online content, we have restructured the Z57 Academy 100 series training to consist of six 30 minute courses  with five follow-up online courses which can now be located on the Campus. Here’s a list of courses with a brief description of each. Please visit the campus to check out the great content!

ZPro Preview 102: Posting for Results: Get an overview of our proven craigslist strategy and find out how and why craigslist is such a powerful tool in generating exposure, traffic and leads for your business.

ZPro Preview 103: Engaging Your Book of Business: Find out how to engage your book of business to grow your network and generate referrals using a simple strategy that you can execute in mere minutes a week!

ZPro Preview 104: 5 Keys to Lead Conversion: This is a NEW class. In order to best provide you with the tools you need to take your marketing from introduction to transaction, we put together a class that offers insight on the best methods to use when following up with leads.

ZPro Preview 105: Competitive Strategies: Broaden your reach – learn multiple strategies that involve prospecting unique groups with single property websites and other marketing strategies you’ve learned in Z57 Academy.

ZPro Preview 106: Selling with Facebook: Learn how to leverage the most popular social media website on the internet to connect with prospects, build brand consistency and drive traffic to your website!

Z57 Academy Bonus Class: Branding Your Business For Success: Learn how to simply but effectively brand your business to generate the best success with your marketing efforts in this Z57 Academy Bonus Class.

Questions?
Remember – you always have unlimited free support with Z57. Visit www.Z57.com and select “Click to Chat” at the top of the page, email us at customerservice@Z57.com or give us a call at 800.899.8148.

But Wait, There’s More!
There will be much more Campus content to come. Please leave your comments below on what type of classes you’d like to see added in the future!

SAN DIEGO (PRBuzz) June 28, 2012 – Z57 Inc., a leading provider of real estate Internet marketing and social media services, introduces the Z57Go app – available free of charge to all existing Z57 clients. The Z57Go App allows clients to access their marketing control center on any supported mobile device and is currently available for download in the Apple App Store. The app enables Z57 website clients to manage their listings and leads and perform essential business and marketing processes with their mobile device.The National Association of REALTORS® reports that two-thirds of all buyers and sellers will work with the first agent they interview, proving that being the first agent to contact a new lead is a powerful client acquisition tool. Z57Go features a built-in push notification option that allows agents to receive immediate notifications on their mobile device when a new lead is captured on their website. The agent can then use one-touch call or email features to follow up with the lead. Additionally, the Z57Go App provides the convenience to add and update listings, manage leads, send marketing announcements for just listed and just reduced properties and open houses and update their agent information.Z57 CEO Ryan Whitlock says, “Z57′s goal is to offer the best tools and services available on the market to real estate professionals looking for intelligent and efficient Internet marketing, mobile and social media solutions. Last year, we released mobile websites to our clients and this year we’re enhancing the mobile experience with the Z57Go App. Not only is the app a great addition to our mobile offering, it provides huge benefits to our clients by allowing them to be more productive on the go, thus simplifying website maintenance and business marketing processes.” About Z57 Inc. Founded in 1998, San Diego-based Z57, Inc. is an internet marketing company for real estate professionals. Z57 specializes in providing complete marketing solutions including optimized websites, lead capture tools and internet marketing training through Z57 Academy. Recognized as San Diego’s No. 1 Web Development and Design Company for 10 consecutive years, Z57 provides thousands of clients with proven solutions and personal service. For more information about Z57 Inc., visit www.Z57.com.

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Z57’s suite of products allow you to automatically generate QR Codes that link to your single property website or agent website and add them to many types of marketing materials. That means your prospects can be instantly connected to your website, which than can peruse anytime, anywhere. It also makes it very easy for prospects to share details of your properties with friends and family members – building a larger referral network for you!

Integrating QR Codes into marketing material provides a significant increase in lead generation, according to Z57 reviews from existing clients.

QR Codes can help you get detailed information into potential clients’ hands in a variety of ways, including:

Sign Riders

Adding a QR code to a sign rider helps potential buyers access detailed information on a home for sale while standing on the sidewalk out front. This accessibility creates a new world for REALTORS®, allowing them to turn casual curiosity into serious lead-generating interest with the touch of a virtual button.

Property Flyers

Instantly connect with prospects! Instead of sitting down at a computer and typing a cumbersome URL into a Web browser, your prospects can simply point their smartphone at a QR Code and be instantly connected to your website. You capture the lead information and your prospect can easily share details of the property with their friends and family members or explore the listing in detail while eating lunch or waiting for a bus.

Open House Announcement

Do you run open house announcements in your local paper? Keep print advertising simple and affordable. Supply basic information for any readers who don’t have smartphone capability – then add a QR Code to give detailed information to mobile of your customers without paying for extra ad space!

… And More

Z57’s QR Code integration allows a real estate professional’s clients and prospects access to agent’s websites and listings on their mobile phone—anytime, anywhere. Contact Z57 today to learn more about implementing QR Codes into your marketing strategy.

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The Nine Drivers

1)    Create original content: reach out on a personal and professional level and use social media to showcase the voice of your business.

2)    Appeal to a mobile audience: Consider implementing a mobile-friendly website, check-in apps or proximity-based marketing.

3)    Build a consistent brand across all your social media platforms: Integrate your posts so that you have a consistent, recognizable business image across the Web.

4)    Plan it out: Set up a central organizer and make sure all social media marketing extends outward from that hub. By doing so, you will ensure you are presenting your business with a consistent voice at all times.

5)    Listen, engage and encourage fan feedback: Make sure your services reflect your customers’ needs. You’ll improve your service level and your company image at the same time!

6)    Pay attention to the number of contributors: Instead of always posting as “Company Name,” bring in some guests to share content. Build a real sense of community, not a one-way stream of information.

7)    Increase your recognition: As a REALTOR®, you may work locally, but don’t be afraid to reach out to larger audiences. With social networking, we are all interconnected so generating fans in a nearby town may lead to referrals within your market!

8)    Enlist outside support: The companies with the best responses to social media marketing hire outside specialists to manage and measure their campaigns. Z57 has marketing and social media training that can help you take your social presence to a new level!

9)    Pay attention to all posts: Make sure you are always putting your best face forward and that you trust any staff members you bring on board to contribute to your social presence.

Enlisting outside help is one of the 9 greatest drivers of world class brand “sociability”! At Z57, we can help you take your social media marketing to the next level. Get started today—call or contact us to set up an appointment, and we’ll help you hit the ground running.