"Great Search Engine Listings and Lead Generation"

www.dakotacarol.com

Carol Simenson Real Estate Agent Carol Simenson, in Real Estate partnership with her husband since 1993, turned to Z57® to improve her online presence. With the help of Z57®, Carol has developed an effective real estate destination, including the recent launch of her popular real estate blog. Carol is no stranger to success, as she is currently serving on her local board of Realtors in Dakota, and holds many Real Estate accreditations like CRS and ABR.

We asked Carol to reveal how she achieved her great success:

Z57: How did you want to grow your business?
Carol: Growing my business has happened in several stages. I had reached the middle stage where I was doing 30-40 transactions a year and staying there. The challenge that I am overcoming with help from Z57® is going to the next level: 50-100 transactions a year while still having a life. I am also very interested in using my website as a relocation information source and to generate leads that way.


Z57: What were challenges existing in your business that you wanted to overcome?
Carol: To do exceptional service to repeat and referral clients - bringing in more new business each year; while balancing a full life.
When I have a listing, I needed somewhere to show them immediate information for listings, and then someway to capture their lead information. Also, instead of spending a lot of money on brochures, I wanted to refer them to my website instead, which sounded far cheaper and more effective.
I also wanted to make my 'DakotaCarol.com' website remembered, while promoting and helping potential clients to get to know my name.


Z57: What specific results have you experienced?
Carol: The website has not only given great exposure to my business name and to my listings- but has brought buyers to the website with growing leads on a daily basis. As a result of using Z57®, since January 2006 my DakotaCarol.com traffic has increased 2000%, generating a lead a day while becoming 1st page placement on Google & MSN for several keywords. The website has done such a good job that it has created another job opportunity for my virtual assistant, my current assistant, and my future licensed assistant.


Z57: What role did your Personal Marketing Coach play in your success? Carol: My Personal Marketing Coach continues to be the key for helping to make the best use my website. The whole team at Z57® has provided great learning opportunities to increase the effectiveness of the site and the traffic. Currently the drip-marketing campaign they suggested has helped me respond effectively and instantly to prospects - while capturing the contacts in a manageable lead system.

Z57: What advice can you give to other Realtors with similar goals or challenges? Carol: Keep expanding and learning and using the website and make it part of your marketing plan - it's the cutting edge. It's only the beginning too - more and more people are researching homes online. And if you don't know how it all works, ask someone - and Z57® sure knows how. You really do have to start using the Internet for your business though, and getting your ePro Internet education is a great start before using Z57® services.


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