Client of the Month |
Nicole Fraley Real Estate Agent - Real Estate Agent Website of the Month"A Great Long-Lasting Success!" This month our client of the month features one of Z57's first clients, and we are happy to say, also one of our most successful clients! Ever since joining they have remained one of Z57's most successful clients - they now generate over 60% of their business as direct result of using Z57's real estate marketing services. We asked Nicole to reveal how she achieved her great success: Z57: How did you want to grow your business? Z57: What were challenges existing in your business that you wanted to overcome? Z57: What specific results have you experienced? We realized that using our drip email campaign coupled with Prospect Connector we could reach our client base for a set fee a month. These are great tools because postal mail is expensive and costs continue to rise, but email is free and this has been a successful way for us to keep traffic coming to our website and keep our clients involved with us. It was these efforts that keep us top of the mind for a columnist for the Boca Magazine which resulted in an article about our family. To increase new business we added funds to our BuyerLink traffic program and started using Z57's custom landing pages rather than our web site home search form. This allowed us to track results and capture more people before they could click around the website. Using Z57 we designed a search form which really captures a lot of information but does not turn the visitor off. That has increased our conversion rate and our new lead rate as well. Z57: What role did your Account Manager play in your success? It is a challenge to keep up with how the internet changes and real estate evolves and they have been instrumental in helping us stay successful in this area. They keep us just confused enough that we don't get comfortable in what we are doing. That is a good thing! Z57: What advice can you give to other Realtors with similar goals or challenges? Once you have your plan and budget, figure out how to maximize your marketing dollar. Find things that keep your costs low, or at least consistent. If you can, try to figure out how to maintain a new lead structure while staying in contact with your current clients - Z57 have been a tremendous help there! Most of all, build relationships with everybody! This will get you all kinds of inroads that you could not possibly pay for. By being honest, doing the right thing and working hard for your clients you will gain a lot of credibility that will come back to you ten fold. If you are interested in seeing yourself as client of the month on Z57®.com and being featured to over 50,000 real estate agents each month, then please contact your Account Manager. Real Estate Agent of the Month Archive: Elizabeth Bodenhafer Real Estate Agent - June 2007 Randy Bocook Real Estate Agent - May 2007 Nicole Fraley Real Estate Agent - April 2007 David Bouthot Real Estate Agent - March 2007 Misty Michael Real Estate Agent - February 2007 Michael J. Estes Real Estate Agent - January 2007 Todd Fizer Real Estate Agent - December 2006 Andy Waldo Real Estate Agent - November 2006 Chuck Sheldon Real Estate Agent - October 2006 Carol Simenson Real Estate Agent - September 2006 Jamie Sallis Real Estate Agent - August 2006 John Boyance Real Estate Agent - July 2006 Paul Titterington Real Estate Agent - June 2006 Joe Harris Real Estate Agent - May 2006 Candace Morton Real Estate Agent - April 2006 Richard O'Brien Real Estate Agent - March 2006 Jim McInerney Real Estate Agent - February 2006 |



