Blog

  • First, What is Snapchat?

    Snapchat is a video messaging app that allows users to send videos and photos with added text, filters, and drawings. Snapchat users can send a friend or groups of friends these videos or pictures, which are called snaps. Once a user views a “snap” or a text or video, it disappears forever (unless the other user takes a screenshot)!

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  • FB Live Logo-1
    Video will soon be taking over all of social media. Why? Because it’s the most engaging form of content! Think about it, would you rather watch a movie or spend two hours looking through a picture book? According to
    Popular Science, Facebook CEO, Mark Zuckerberg, stated in his announcement of Facebook Live, that by 2020 he expects all of Facebook to be video. Utilizing Facebook Live before other Real Estate agents and Facebook users is an excellent way for agents to stand out from the crowd.

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  • Is there a marketing channel that can boost site visits, increase lead conversions, and ultimately lead to more sales? Of course there is! Your blog is your way to get people excited about your brand and build it up. There are of course some key aspects to focus on. Making sure that you hit these several areas will ensure you get people coming back to your blogs for more.

    Let’s explore some key blog aspects for realtors to focus on:

    1. Great content -  It sounds simple but it’s not. Knowing what your audience is looking for will help you narrow in and generate quality leads. Here are a few other concepts to include; actionable advice, additional resources, and when appropriate, good humor.
    2. Constant updates - What good is content if it’s not relevant or topical? Constantly updating your material and refining your writing style will really play well to your readers. Once you get your audience engaged, they’ll be more likely to fill out your forms.
    3. Know your audience - I’m willing to bet that you write for several different types of readers. Whether they’re buyers, sellers, or other agents, knowing what your readers are looking for will help you know how to write for the future. The best way to accomplish this is to look at your historical posts to see which have performed better.
    4. Focus on their needs -  Everybody is focused on their needs first. If you have a really great idea for a blog topic, you should absolutely write about it! Just make sure to tie it back to who you’re writing it for and what they came to your blog to begin with.
    5. Make it pretty - Everyone likes a good design and an easy to navigate page. Think about it, if you were presented a wall of text with nothing breaking up the sections, would you be able to make it all the way through? Me neither. As a tip, people like list blogs (if you’ve made it this far, it looks like you do too!)

    So now you’re able to write rock star realtor blogs. What comes next? How do you capture people that are interested in doing business with you? If you’d like to see how Z57 can help you capture more of your market, speak with a Z57 team member today!

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  • real estate blog

    Real estate agents are always looking for new ways to attract leads. One of the easiest ways to do so is by blogging. Blogging allows you to establish yourself as an industry authority and helps you stand out in a crowd.

    Here are 5 blogging tips to help you generate more real estate leads:

    Content

    The most important thing you can do as a blogger is to write about content you are interested in. If you are writing about content you care about, it will end up being a better blog for your readers because they too will be able to sense your excitement within the blog. If you are an avid DIY craftsman, share your experiences. Maybe you are a food connoisseur and you have some favorite restaurants in town. The purpose of your blog should always be to provide information to your readers that they may not get somewhere else.

    Structure

    All of your blogs should have some sort of structure to them. Perhaps your blogs follow a specific format. Stick to it through all of your blogs so you are able to brand yourself as a blogger. Maybe all of your blogs share helpful tips for your clients. Whatever the case may be, consistency is going to be your key to success.

    Personality

    Please do not write like you are a robot! Not only will your blog end up being boring and full of choppy sentences, but your blog will also fail to interest people. Your goal is to entice people with your writing style so that they want to continue reading your blog, and maybe even read some other posts you’ve written.

    Length

    Don’t write too much. You are now a business professional so there is no need to keep track of your word count. If you feel obligated to make your blog a certain length, you may end up rambling or repeating yourself – neither of which are going to help you. Keep it short and sweet if necessary.

    Title

    Be creative! Your title is going to be the first thing to catch your reader’s attention so make that first impression count.

     

    There are plenty of real estate agents that have a blog, but the key is to use real estate blogging to help yourself stand out from the crowd. Are you up for the challenge?


     

    Are your blogs failing to make it onto your social media pages because you don’t have time? We can help!

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  • Marketing Calendar Example

    I know what you’re thinking – you already have a calendar, so why do you need a real estate marketing calendar? It’s simple – a marketing calendar helps you keep track of all of your marketing efforts in one place. As a real estate agent, you have a lot of things going on at any given time so maintaining a marketing calendar can help keep you organized and on top of the growth of your business.

    Here are 5 ways your business will improve by having a marketing calendar:

    Organize

    Every effective real estate business is organized. Hopefully, as a real estate agent, you are using a calendar to keep track of your meetings. By having a marketing calendar as well, you are able to keep track of your marketing efforts in one place that is separate from your client meetings. Additionally, you can share the calendar with your team, without sharing other private information.

    Prioritize

    Putting all of your tasks into a calendar enables you to prioritize the importance of your tasks. Which tasks have deadlines that are sooner than other? Creating a visual representation of importance will allow you to keep your marketing strategy on track so that your business can grow. If you are unable to effectively prioritize, your business is going to suffer.

    Categorize

    Try color coding different tasks. This will allow you to differentiate between when a blog needs to be posted or. scheduling a social media post based on color. Make sure you have a key somewhere on your calendar so there is no confusion about what a certain color means. This will also eliminate confusion if you hire an assistant to assist your marketing efforts.

    Track

    Are you noticing that you are not getting as much from your social media marketing as the other strategies you’ve implemented? Look at your calendar and see if it’s time to beef up your content or increase the number of times that you are posting. Maybe you just aren’t spending enough time engaging with your fans. Schedule some extra time if necessary so that you can get the most visibility possible from your marketing strategy. If you can’t track the success of your marketing, how do you know that it’s growing?

    Analyze

    Is your marketing strategy effective? Using a marketing calendar allows you to look back on what you have done in months past when you have seen better results. Maybe you saw an increase in leads that came in the month of July, but you can’t remember what you did differently. By having a marketing calendar, you can look back and see exactly what you did, and show others as well. The better the records you keep are, the better it will be for your business.

    Here are some suggestions on what to include in your marketing calendar:

    Events
    Blogs
    Social media posts
    Email marketing campaigns

    No matter if your business is small or large, having a marketing calendar can help you keep track of your marketing strategy and keep you organized.


    Do you want to automate your social media marketing? Let us help!

     

     

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  • YouTube

    In an industry that thrives on visual appeal, adding real estate video marketing to your marketing strategy can really help your business grow. Being successful on YouTube requires creativity and planning, but most of all it requires effort and a clear understanding of what your goal is.

    Here are a few tips to get you started with YouTube:

    Goal

    What are you hoping to accomplish by creating a video marketing strategy? Are you hoping to generate more real estate leads? Are you hoping to grow your brand? Do you want to provide helpful information to your clients, or prospective clients? Is it a combination of all these things? Like any marketing strategy, if you don’t have a goal, or an “end game,” you won’t have anything to work towards.

    Create your channel

    Once you have established what you are working for, you can create your channel. If you don’t have a Google account already, you will need one in order to create your YouTube channel. After you login, you can navigate to YouTube where you will complete the following tasks:

    Name

    Coming up with a name for your channel is very important. Like any other social media platform, this is going to be how your fans identify you and search for you on the web. Coming up with a name that people are going to remember is going to help lead you to success.

    About

    The about section gives you an opportunity to tell people who you are, what you do, and what they can expect from your channel. You can also provide links to your website and other social media platforms here so that people can visit all of your sites.

    Content

    Here’s where your creativity really comes to play. Your videos should always be providing your viewers with something they can take away. Maybe you are giving them some tips about buying/selling their home, or providing sneak peaks of listings that are coming on the market. Whatever the case may be, you want your viewers to keep coming back to your channel because you provide top notch information.

    Brand

    Everything you post on your channel should have your company branding in mind. This could be as simple as a watermark at the bottom of your videos, or featuring your logo at the beginning of your videos. When people stumble across your video online, you want them to know who made it and where they can find you.

     

    Being successful with video marketing doesn’t mean you are an Academy Award winning Director. It means you put the time and the effort into providing something of value for your fans and encourage them to engage with you. It also means that you are willing to take the time to engage back with them. If you haven’t already done so, give video marketing on YouTube a try today!


     

     Do you want to automate your social media marketing? Let Z57 help!

     

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  • Gain Instagram Followers

    Getting more followers on social media can help your brand become more visible and well known. With more than 500 million active users on Instagram, this leaves agents like yourself a plethora of potential real estate leads. The question now is, do you know how to make your real estate Instagram following go from zero to hero?

    Here are 4 tips to help your real estate Instagram account gain more followers:

    Stick to a DAILY schedule

    When you schedule your Instagram posts to publish at the same time each day, your followers know exactly when to expect a new picture from you. If you are not planning on posting daily, it is unlikely that you will be able to gain a loyal following. Each day you want your followers to look forward to a new and creative post at a specific time so they can engage with you.

    Don’t be boring

    Thanks to Instagram, you have the potential to be as creative and artistic as Andy Warhol. Your pictures not only will show your followers great listing that you have, but they can also help express who you are as an agent. If you want to maximize the amount of followers that you get, it is important that you step outside of the basic picture and do something creative and exciting. Maybe you use a specific filter on all of your pictures, or maybe you take all of your pictures from an interesting angle. Your Instagram is a blank canvas so don’t be boring.

    Use hashtags

    Using hashtags can help your content be found by more than just your followers. Using a common hashtag like #realestate might help your photo be seen with the thousands of other pictures that use that hashtag, but that doesn’t mean that someone will actually see your photo. Using creative and unique hashtags can be more effective in helping your content be found. Using branding hashtags can also help increase the number of followers that you get because this hashtag will be unique to you and your business.

    Engage with your followers

    If you aren’t engaging with your followers, they won’t take the time to engage with you either. If someone comments on your picture, comment back to them. Maybe you gained a new follower today – reach out and thank them for following you. One of the keys to success on social media is being able to start conversations with your followers and get them interested in who you are and what you have to say.

    For every follower you gain on your Instagram account, that is one more potential client that you have the opportunity to impress. Given that real estate is a business based off visuals, finding success on your real estate Instagram account can be incredibly beneficial for lead generation and nurturing. Utilize these tips on your Instagram business account and see how many extra followers you can get!


    Do you want to automate your social media? We can help!

     

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    Coming up with real estate blog ideas can often be more work than writing the actual blog. It is because of this challenge that a lot of real estate agents, and business people in other industries alike, struggle to see results from their hard work. Here’s a clue – it’s not just about the title of your blog… it’s about the content too! If you aren’t producing content that your website or social media visitors care about, then you are really just wasting your time blogging.

    Here are 5 blog topic ideas that will take your real estate blog from zero to hero:

    Frequently asked questions

    Buying or selling a home is an incredibly overwhelming experience for a lot of people. Additionally, there is a lot to know when it comes to the process of buying or selling a home. I guarantee that if you have been asked a question by a client, or even a potential client, there are plenty of other people that have the same question. Turning these questions into a blog series can help you not only better assist your clients or potential clients, but it can also save you time in the long run because you won’t have to repeat yourself all the time. Of course there are going to be those who don’t read your blog, but a lot of people will. As a real estate agent you are the source of information and a beacon of light through a challenging process. The more specific your questions and answers are, the better so try to break down each subject as much as possible.

    Interview a past client

    People like to read about other people’s good experiences working with an individual. Interviewing a client can be a great blog post if you are trying to put sometime together in a hurry. This can also be another blog series that you can feature every week. Ask your clients questions like how did they find you? What was their overall experience like? What was the most challenging part of the buying/selling process? Of course you are going to want to reflect yourself and your business in the best light possible, but that doesn’t mean that you should hide the challenges of the overall process. Not everything in life is going to be peaches and gumdrops. Life can be messy, and it is important to portray that when necessary.

    Local market information

    One of the easiest posts to write is going to contain market information. If you don’t already have a blog series that updates your readers with market information, you should. Providing market information will not only help demonstrate that you are an expert in your market, but it will also lets people know that you are interested in providing your readers with the most up to date information available. After all… you are an expert, right? :) Is it a good time for people to buy a home? Sell a home? What is the average sale price in your farming area? How many days are homes on the market for? All of these questions would be extremely beneficial to provide on your market reports. Get creative! The more information you can provide, the better.

    Home advice

    Do you want to blog about some lighter content? Try providing some home advice for those who are getting ready to buy. What is the first thing that they should do? How can they prepare? Maybe you have some readers that are getting ready to sell. How they they get ready for the process ahead? Another fun idea would be DIY home improvement tips. Did you see a pallet turned into a table on Pinterest that you can’t wait to make for your home? Let your readers know about it and share your experience making it. There are hundreds of DIY ideas for home improvement that are just waiting for you to try out. Do you have some killer open house staging tips for your readers that are selling their home? Share your knowledge! This series of your blog is a great way to have fun and be playful with your readers.

    Local news

    What’s going on in your area? Is there a new housing development that is on the rise? Maybe there is construction on a major road in your area that is causing traffic to be worse than usual. Perhaps there is a charity event in your area that you are going to attend and you want other people to know about it too. Providing this information demonstrate that you are keeping up with local news and it shows that you want other people to know these things as well. The area that you farm in greatly impacts your success as a real estate agent.
    No matter what you are blogging about, it is important to keep in mind who your ideal client would be so that you can gear your posts towards their interests. Coming up with blog content doesn’t have to be a dreaded task. Your blog has the potential to greatly impact your business, so make your efforts count.


    Life would be easier if your blogs automatically posted to social media, right? We can help!

     

     

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    Have a fun and safe Labor Day! 

     

     

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  • Did you know that 48% of salespeople never follow up with a prospect? That is a staggering percentage of potential business that is being missed out on. Now let me ask you this – would you consider being a real estate agent a sales job? Following up with prospects is important in order to build a relationship so that eventually, when the prospect is ready, you can gain their business.

    Here are 5 tips to help you effectively follow up with real estate prospects:

    Follow up immediately

    It is important to follow up with a prospective client via email immediately after you speak to them and reiterate what your conversation was about. Just like you, your prospects have a lot going on and confirming what you spoke about in writing is incredibly helpful. This also provides a paper trail for the future if you ever need it.

    Show that you have their best interests in mind

    Go the extra mile to help your prospect or show you’re willing to help them with anything that they need. Perhaps your prospects need a lender that can process their paperwork in a hurry. Connect them with a lender that you know can get the job done and will also be willing to go the extra mile to help them with budget if they need it. Consider what the average agent would do for a prospect and take that to the next level. Provide them a service that no one else can.

    Don’t be pushy

    The home buying and selling process can be quite overwhelming. There needs to be the right balance of pushing a prospect towards their ultimate goal, but doing so without coming off as too pushy or overzealous for business. Being too pushy after your follow up is a HUGE turnoff and can push a prospect away from you completely.

    Don’t try to sell them again

    You already gave them your pitch, and you followed up – now you just provide them with information that can be useful to them. Perhaps you came across some statistics that you think would interest them. Maybe you have information on certain neighborhoods that they said they were interested in. your job after the initial pitch is not to keep pushing your services, it is to be helpful and to let them come to you.

    Share listings they may be interested in

    One of the first things that you should be talking about with an agent is what they are looking for in a home. Share some listings that have those features they are looking for. This will show your prospects that you were paying attention when you talked and show that you are interested in them.
    Following up with your real estate prospects is something that too many agents forget to do. The sad truth is that following up is one of the simplest tasks that you do as an agent and yet has such a profound impact on the outcome of your meeting. Maintain control of the situation by following up with your prospective clients.


     

    Are you struggling to generate real estate prospects from social media? Let us help you!

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